They Say Symtio. I Say COOLIO.

REPOST: Occasionally I repost something from BarryBlog which in the interest of context, seems relevant again. I posted about Symtio on November 25th, 2008. Since the model of publishing, marketing, and blogging are obviously morphing, I wonder now if anyone has seen this in captivity, and even better yet, used it?

This seemed so forward thinking at the time. It made me want to send a representative kiss (I believe I called it a Hat-tip at the time) to Zondervan for breaking through the familiar and innovating with such gusto.

Have you seen it? Used it? Know the behind the scene story and are willing to share it? Is Zondervan (and their loyal customer) reaping the benefits? Was this forward thinking innovation important to their culture regardless of the immediate sales numbers?

I wonder.



Hat tip to Zondervan. Complication and bureaucracy hidden below the surface. Content delivered wherever, whenever...which is all about the end user. Bravo.