// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Thursday, September 14, 2006

Design Impacts Bottom Line

“share prices of companies which invest in design performed up to three times better”

Great companies place high value on design, giving them a competitive “leg up” in their markets. Design allows companies to improve innovation, productivity, create consistent and favorable brand impressions, and numerous other tangible advantages. In turn, design tangibly impacts their companies' bottom line.

In the
Design Index by DesignCouncil (the Canadian equivalent to our own AIGA, for which I'm a member) – statistics prove out this point again and again. I recommend the DesignCouncil site to all my colleagues. It's a treasure trove of insight, rationale, research and inspiration. It's the type of site you might even suggest to your customers. Or potential customers.



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