Innovation isn't business as usual

Companies who’s boardroom understands the tangible value of design and brand also understand creativity and innovation requires a unique blend of work and play. And only a few companies in the world are as successful in these regards as Apple. Jonathan Ive, Apple’s creative thought leader and senior vice president of product design, leads a team with the utmost respect and concern for the design process. Here’s a rare glimpse into Apple’s design and innovation process under Ive’s stellar leadership.

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( thanks Chris A )