// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Friday, October 20, 2006

VSA: 2016 Chicago Olympic logo

VSA Partner’s probono work— The 2016 Chicago Olympic logo— is styled in the shape of a torch and consists of three distinct visual components. The flame, in the shape of Chicago’s skyline, reflects the international significance of Chicago architecture and speaks to the vitality of a city that rose from the ashes. The body of the torch merges a color palette that represents the blue of Lake Michigan with the vibrant green of the city’s park system — further underscoring Chicago’s commitment to the environment and sustainability. Together, these visual elements evoke the spirit of the Olympic Games and its values.

More about the effort.

( via brentter )

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