// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Saturday, October 28, 2006

When They Zig...You ZAG!

Former Critique Magazine editor and author of Brand Gap—Marty Neumeier is at it again with what appears to be another can’t miss book on branding called ZAG. Marty’s two stated goals for writing the book are to make it easy and quick enough to digest on a brief plane trip, and to provide the insights, process and courage to build high-performance brands. Order it here.



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