It’s all about choices. Choose your "C."

Everyday, life is full of choices. Some choices are simple (what to wear). Some choices are harder (should we break up). And some choices are huge (what am I passionate about and what do I want to do with my life.) One thing is certain. Every choice you make defines you. Own your choice.

Own Your “C.”

The “Own Your C” youth tobacco prevention and cessation media campaign is sponsored by The State Tobacco Education and Prevention Partnership of the Colorado Department of Public Health and Environment and is funded with proceeds from the 2004 state tobacco excise tax.