// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Wednesday, November 29, 2006

Penguin Innovation: Books by the Greats, Covers by You

According to consumer research on what factors matter most when deciding whether or not to pick up a book in a bookshop, people claim cover design is most important.

Despite these findings, publisher Penguin Books has decided to publish six top classics with blank covers under the name “My Penguin.” Each cover is made of art-quality paper that receives ink, paint, pencil and glue, and each comes shrink-wrapped to keep the cover from getting dirty. In conjunction with this effort, Penguin has launched a companion gallery website that encourages end users to submit their artwork for all to see.


Anonymous Liz Ness said...

Interesting...personalized art on a cover of a good book would be a cool gift. A Novelty item, for sure! Wonder about the resale of something like this (for those collectors out there).

3:06 PM  
Blogger studiosmith said...

It's definitely a unique approach. I belive those tiltes are public domain. Printing them probably means pure profit without any licenses being paid out. I can only imagine how cool you could make one of these books look with you skills. They've also launched a limited edition set that are dsigned, but by popular designers. I believe they printed 100 each of 6, and last time I checked they were all sold out but one, at a cost of aprox. $150 each. Do the math. serious profit. Stay tuned. I'm planning to post something on that too.

8:31 PM  
Blogger studiosmith said...

Per above, might I suggest spell-check?

8:32 PM  

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