Chronicle Books: Redesign "Plus"

Not sure if this is still considered "news" or not, but...I've seen Chronicle Books web redesigns before (1, 2), but this one I found as a result of visiting my RSS subscription to Cameron Moll's Premium Linkage where he shows they're offering 40% off all books, ugh... well... until December 10th... (sigh).

Anyway, the Chronicle Books (new?) website couldn't be easier to use, and when you consider the nature of Chronicle product, one might expect visual eye candy. Instead, they've opted for understatement and usability. I especially appreciate their Podcast section, which features exclusive author interviews, man-on-the-street commentary, and tidbits on various topics.

For me, what differentiates Chronicle Books website from other book publisher websites is the fact that there is information and interest beyond pure utilitarian purpose. Like a print catalog that just shows product, more relevance is required if a publisher ever expects the audience to engage in any valuable way beyond "Business as usual." "Business by Design" is a more intentional and engaging enterprise. Just by adding editorial interest (story) in the form of Podcasts, Chronicle has given me a reason to come back. Plus, if I enjoy the editorial bend of the podcasts, it might leave a favorable impression on me. And as everyone knows (right?), Chronicle's brand value is really the sum of what other's believe it to be, not the other way around.

I've always believed in imparting personality into every project I develop on behalf of my employer, as a way to add business value and to build continuity with every effort.

The new Chronicle website does just that. It's makes the sales person happy as a utilitarian sales tool, and it serves a larger goal of leaving a favorable impression on me. Combined, the website has a personaility. A personality that to me just wouldn't be as interesting, appealing and memorable if it were "just a website."

So excuse me, I'm going to go back to their site and listen to another podcast... or buy one of their books.



( via Cameron Moll - Authentic Boredom )