Great Quote: How Design Effects Profit

Came across this quote from Ben Terrett (Noisy Decent Graphics) from a roundtable he gave recently at the futuremarketing conference in London last week. It really struck me how this shows the tangible value some companies place on the role of the designer, and how design effects the financial bottom line. Not all companies understand this (though I've come in contact with a few recently who do). I agree with Ben this would be felt on Wall Street.

Imagine what would happen to GM's share price if they announced that (Apple's VP Creative Director) Jonathan Ive had joined their board as Head of Design - it would go through the roof. – ben terrett