// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Friday, March 30, 2007

Great Quote: How Design Effects Profit

Came across this quote from Ben Terrett (Noisy Decent Graphics) from a roundtable he gave recently at the futuremarketing conference in London last week. It really struck me how this shows the tangible value some companies place on the role of the designer, and how design effects the financial bottom line. Not all companies understand this (though I've come in contact with a few recently who do). I agree with Ben this would be felt on Wall Street.

Imagine what would happen to GM's share price if they announced that (Apple's VP Creative Director) Jonathan Ive had joined their board as Head of Design - it would go through the roof. – ben terrett

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