// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Monday, September 10, 2007

Agecy Idol: User Generated Content, Yes or No?

TheMarketingStore's Lombard IL office has a Senior VP and director of direct and relationship marketing named Derek Moore who sees the big picture. He's developed a rather simple venue called AgencyIdol that allows people to join the conversation about user generated content, specifically, three major brand ads for SuperBowl XLI, and produced by normal people. While it appears The Marketing Agency is not one of the agencies working with the brands (I may be wrong), they have still added to the larger conversation in a useful way. I found the Chevy spots and AgencyIdol via their website What'sNew section in an article called "Consumer Generated Ads: Yes or no?" Though this isn't completely new information, it is to me so I though you might also enjoy checking it out.

I specifically enjoyed Chevy's episode 8, of Chevy's SuperBowl College Ad Challenge. This episode chronicles the path the University of Wisconsin-Milwaukee's freshman Katie Crabb takes on her way to the top, as the overall winner. (See them all here). I had a perma-smile on for the entire episode as her story is told from start to finish. What a great story, and thanks to Derek Moore for creating a site that allows people to discuss the merits of regular people creating and contributing at a high level of creative. Fun.

I find the idea of user generated content rather intriguing, as you'll see from other posts of mine in the past. Judging by the small amount of AgencyIdol comments received, it appears a true dialog was not achieved, but again, TheMarketingStore's actions on behalf of creating a conversation is brilliant. Kudos for the effort.

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