// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Friday, September 07, 2007

Apple Branding: Going Beyond Expectation

Apple, Inc.'s CEO Steve Jobs has written an open letter, which in my estimation is one of the boldest, brilliant and most decent things I have ever heard a company do on behalf of a loyal customer base, as well as to attract new ones. This letter has to do with the new iPhone, which as of today has dropped $200 in price.

The letter is directed to anyone who bought a celebrated iPhone, but I suspect the effect it will have will be much broader. No money in the world could buy the kind of good will this act will.

Click here to read the letter.

P.S. I'm drooling over the new iPod Touch.

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2 Comments:

Anonymous Anonymous said...

Barry,

This link was dead. You may want to look at it.

TW

8:47 PM  
Blogger studiosmith said...

Thanks brother. It's been rewired. Must be that New Employee Disorientation has rubbed off m y way.

6:06 AM  

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