// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Monday, September 24, 2007

Internal Brand Building: Executive Buy-in

Interesting and rather comprehensive— a unique perspective on internal brand building obstacles and some ways to get executives to understand and support brand management from the inside out.

( via Brand Strategy: the Branding Blog )

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