// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Thursday, September 27, 2007

Old School Marketing: Crashing The Party

PreparedMind blog describes an all-too-often scenario about old school marketing. It goes like this.

You're at a party. Everyone knows each other. A stranger enters, interrupts a private discussion between a crowd of close friends, and starts to talk about himself. How rude. Self-absorbed. And clueless.
That's how old marketing comes across to the new economy. Clueless. I call it "marketing speak." David Armano, in a BusinessWeek Innovation blog post calls this "It's the Conversation Economy, Stupid." These platforms facilitate conversation. Conversation leads to relationships and relationships lead to affinity. An interesting article about how this new economy of conversations are no longer listening to this old approach jibber jabber. Read the rest of Armano's story here.

( via The Prepared Mind )

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1 Comments:

Anonymous Liz Ness said...

Interesting...both from a business point of view and that old anthropology filter that I continue to wear!

12:41 PM  

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