Modernism101. All the books you've never seen.

Everyone's heard of Rare Air. Well in my estimation, Randall Ross is the Michael Jordan of the Rare Book world. Simply put, his Modernism101 store has the most, and the best jaw dropping rare publications on the business and art of design. Word has it the boys at Grain Edit have some gems too but I can't find where. Randall's breadth and depth of products are amazing. Take for instance the Alexey Brodovitch Portfolio Magazine complete set he has available at the time of this post (or not if this post is old). Don't be shocked at the price. I have seen them for more. But the point is you don't see this stuff come up to auction much.

Since I was about 20, I have been a fan of Brodovitch, Paul Rand, Lester Beal, George Nelson, John Massey, Wim Crouwel and others. Randall either has or has had books by and about these designers as well as nearly everyone and everything else imaginable.

Frankly, he has every rare book you've never seen.

He also does a remarkable job describing the books. You can get a design education reading through his descriptions. This is a big plus to his store in my estimation. He describes his store as:

... an excellent and ever-changing selection of rare and out-of-print design books and periodicals covering all aspects of 20th-century visual culture. I specialize in the areas of Graphic Design, Architecture, Interior and Industrial Design, and Photography

Go to Modernism101 now. You never know what you'll find.