// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Tuesday, April 29, 2008

Tom Fishburne's Brand Camp: Poser Marketing


Tom Fishburne's varied abilities amaze me. For starters, his ability to boil down complex issues into simple cartoon answers. And two - for his willingness to share. His illustrations are literally all over the web, probably due to the degree to which they resonate with people, and for his charitable spirit.

This particular illustration points to something that is so prevalent — marketing that believes it is effective, yet isn't. It's like a marketing person with spinach stuck in their teeth who's friends are afraid to point it out or are also unaware. The audience of course notices right away, and either laughs at this or ignores it completely. He explains how prevalent this is and why here.

See other of Fishburne's telling and clever cartoon's here.

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