Do you know what you want? Spielberg Does.
Incredibly easy for me to understand; not particularly easy to explain; and a complete lack of understanding (or a denial) by many businesses, are the myriad of reasons why senior design thinkers (Creative Directors, Art Directors, [not design stylists]) should be involved in the crafting of every day business, not just design. Spielberg says it best here. Knowing what you want is in large part the result of having spent years of your life imagining things from the inside out. Making things that are completely unrelated and intangible, that when connected in a new context, create a tangible whole. The supreme irony to the business bottom line is this: many people who can champion this often untapped business tool are themselves unable to picture it. The exact people who hold the purse strings literally don't see this potential, and by familiarity and lack of action relegate design to the important but marginalized business of aesthetics. As everyone looks to innovate, compete and pursue business in this new economy, I recommend looking close to home. As Spielberg says..."Can you see this?" For me, that's an easy answer. Vision is the ability to see. Seeing is the ability to think. And in companies wanting to prosper, top thinkers are given the chance to grow.