Lifestyle of the rich and famous store Design Within Reach now has a blog. It's called Design Notes. I have always appreciated their Design Bio site on the DWR main site. It's free. But as a normal Joe, somewhat representative of the typical designer salary-type who is rather design goo-goo, I have a question. I suspect it might be something you've thought about to.
It's about the Name. "Design Within Reach." Come on, it can't just be me? Isn't their name worth reconsideration? Currently, I find it to be a bit of a kick in the teeth.
An example: On their blog right now is featured the Herman Miller Eames Soft Pad Management Chair in Espana Leather at a mere $2,948. Now perhaps this chair at this price is Within Someone's Reach, but not mine. Now as some of you know, I do own one of these beauties, having been at the right place, at the right time, and paid the right price at a tag sale. Now if I could only get similarly lucky seven more times, because if I were to pay DWR's price for the conference room down the hall from my office with eight chairs, it would set me back just shy of 24 thousand dollars ($23,584, for 8 chairs!).
Seriously. Who buys this stuff? Are we out of our materialistic minds? I assume the name DesignWithinReach indicates their ability to bring high design products to the masses, but the name feels like the rabbit that races about 15 yards ahead of the race dog. We all know he's never gonna catch it, even though it is "Within Reach."
No one wants to admit they can't (or shouldn't) afford a $2,948 chair, right? I would love to hear your comments on this under-blogged reality.
( I thank Nate at Design Feast for the link to BarryBlog as well as Design Notes )
Labels: Design Feast, Design Within Reach, DWR, eames, Espana Leather, Furniture, Herman Miller, Nate Burgos, Soft Pad Management Chair, tag sale