// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Friday, September 29, 2006

Marketing to the Hispanic audience

So a Puertorican, Cuban, Colombian, Argentine walk into a bar. Nope, this isn’t some cheap, tasteless joke about our newfound multiculturalism. It’s everyday at one of the top Hispanic agencies in the US.
Unless you’ve been living in Kuala Lampur, you know the Hispanic market has enjoyed a boom over the past few years. Clients are familiar with the research and charts all showing the growth in purchase power over the next few years coming from the Hispanic market, so most are interested in buying into this “new trend” which has been happening for the past 20+ years.

José Reyes is partner and creative director at Turbulence, an award-winning creative shop in Miami focused on revitalizing brands by building culture not just advertising.

( via ihaveanidea.org )

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