1991: Oglivy at 80

"I am supposed to be the No. 1 creative genius in the whole world, and I don't even know what the hell the word 'creativity' means. But I'm not afraid to tell creative phonies that their commercials are utter nonsense. When I write an ad, I don't want you to tell me that you find it 'creative.' I want you to find it so persuasive that you buy the product -- or buy it more often. If you spend your advertising budget entertaining the consumer, you're a bloody fool, housewives don't buy a new detergent because the manufacturer told a joke on television last night. They buy the new detergent because it promises a benefit."

– Then, eighty year old David Ogilvy in his closing remarks at the 82nd annual meeting of the Association of National Advertisers, October 1991.

( Thanks BrandingStrategyInsider )

ihaveanidea: An Ad and Design Community

ihaveanidea is a self professed mechanism for communication, self-analysis and intellectual growth, documenting the world's creative community and disseminating this priceless knowledge to help it grow and flourish—adding fuel to the industry they so passionately love.

There are several reasons why you might enjoy the site. For one, and like many endeavors in life, your participation adds value to the whole. Also, there are incredible interviews with many of the industries best talent. Many names I've never heard of, but I prefer that, because I have learned in 20 years doing this that some of the best talent in the business are normal Joes. These people may or may not be judges on award committees, speakers on the design circuit, or famous whatsoever. But some of these people's creative will blow you away. People like Todd Waterbury of Duffy origin and now Weiden+Kennedy NYC; Joe Sciarrotta, Executive Creative Director Ogilvy, Chicago; any many others. If you care about design you'll dig deep in the creatives area. Other nuggets include a literature review section; a job post site; Ask Jancy (Janet Kestin and Nancy Vonk, Chief Creative Officers of Ogilvy & Mather, Toronto); a creative directory listing; an event calendar; some user submitted design and ad articles; among other things.

I'm just scratching the surface on this site myself, and plan to spend more time as possible. I have registered which gives me a key to the newest and best advertising on the site. Again, submitted by site users like me. Nice.

( via adverbox )

Marketing to the Hispanic audience

So a Puertorican, Cuban, Colombian, Argentine walk into a bar. Nope, this isn’t some cheap, tasteless joke about our newfound multiculturalism. It’s everyday at one of the top Hispanic agencies in the US.

Unless you’ve been living in Kuala Lampur, you know the Hispanic market has enjoyed a boom over the past few years. Clients are familiar with the research and charts all showing the growth in purchase power over the next few years coming from the Hispanic market, so most are interested in buying into this “new trend” which has been happening for the past 20+ years.
(FULL STORY)

José Reyes is partner and creative director at Turbulence, an award-winning creative shop in Miami focused on revitalizing brands by building culture not just advertising.

( via ihaveanidea.org )

"Keeping it Real"

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Here are (but just) a few links to real creative and real unique ad campaigns for real companies by real advertising agencies who charge real money to develop and run real expensive ads and create real communications for what has the potential to be real customers that if pursuaded might become real customers.

I am real tired of this.
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