Born Modern: Master Designer Alvin Lustig

Considering his amazing but short career, Alvin Lustig has indeed earned his master status in the world of design, and his design legacy lives on. He was a book designer. Graphic designer. Interior designer. Furniture designer. Retail store designer. Exhibition designer. Signage designer. Textile designer. Teacher. Spend some time at alvinlustig.org and learn from a true master. You can find a brilliant article by Steven Heller about Lustig called "Born Modern" here, or at the AIGA Medalist site. The AIGA medalist is given to "the most distinguished in the field, awarded to individuals in recognition of their exceptional achievements, services or other contributions to the field of graphic design and visual communication." When you visit either Lustig's site or the Medalist site, you'll see why he is considered a master. His work for Knoll furniture is what caught my attention many years ago, but equally as amazing is this signage system for Northland Shopping Mall in Detroit..

By the time he died at the age of forty in 1955, he had already introduced principles of Modern art to graphic design that have had a long-term influence on contemporary practice. He was in the vanguard of a relatively small group who fervently, indeed religiously, believed in the curative power of good design when applied to all aspects of American life.
– “Born Modern” by Steven Heller

( via That's Right)