// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Wednesday, May 09, 2007

Motorola RAZR: Bad Design is Bad Business

According to a recent article by Business Week's Bruce Nussbaum regarding Motorola's RAZR phone, bad design is bad business. According to Nussbaum this is an indicator of the understanding or misunderstanding of design by senior managers of companies. Design is more than style, more than a fashion statement. If the product's promise can't deliver, your product/service will ultimately annoy the heck out of your consumers. And you will pay. Read the rest of the article here.

( via
NussbaumOnDesign blog )

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