[Crispin] Alex Bogusky: Brands Are People
Thanks to the CoBrandit blog, I stumbled across a bunch of great interviews from people who interest me. One is Alex Bogusky, principal and Executive Creative Director at Crispin Porter + Bogusky that they filmed at the Future Marketing Summit. I love these guys, especially their employee handbook. Alex speaks about brands as being people. Not a terribly new perspective, but Alex does a great job of being interesting as I would expect of a principal in one of the world's hottest agencies. I saw an interview of Paul Rand on this site too. It's not the famed designer Paul Rand, but the Paul Rand of Ketchum Communications. Ironically I am long time family friends with the Rodriquez family in Lansing MI, and one of their three daughters married a Paul Rand from Chicago. That would be cool if this is the one (I digress). Anyway, check out the CoBrandit site.
Labels: Adaptive path, Alex Bogusky, Brand, CoBrandit blog, Crispin Porter + Bogusky, Design Firm, Design Related, employee handbook, Executive Creative Director, Ketchum Communications, Paul Rand
posted by studiosmith @ permalink
2 Comments:
Love the irony:
Alex: "A good conversation is not necessarily one where you agree all the time"
Interviewer: "Mmhmm"
Good point and good spot. That escaped me. Probably because I am so blown away with CP+B's overall bend. They really do produce breakthrough work. If you've not seen their employee handbook you owe it to yourself to Google it. It's a pdf and on their site. Genius. Hey Marshall, thanks for dropping by.
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