[Crispin] Alex Bogusky: Brands Are People

Thanks to the CoBrandit blog, I stumbled across a bunch of great interviews from people who interest me. One is Alex Bogusky, principal and Executive Creative Director at Crispin Porter + Bogusky that they filmed at the Future Marketing Summit. I love these guys, especially their employee handbook. Alex speaks about brands as being people. Not a terribly new perspective, but Alex does a great job of being interesting as I would expect of a principal in one of the world's hottest agencies. I saw an interview of Paul Rand on this site too. It's not the famed designer Paul Rand, but the Paul Rand of Ketchum Communications. Ironically I am long time family friends with the Rodriquez family in Lansing MI, and one of their three daughters married a Paul Rand from Chicago. That would be cool if this is the one (I digress). Anyway, check out the CoBrandit site.