// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Tuesday, May 06, 2008

Frog Design: Design Coversations, not Products

I'm a big Frog Design fan. I read about anything these thought leaders have to say. I don't always agree, but in this case I couldn't agree more. So how do you apply this idea to a culture entrenched in products? You know, products with three sides...Front, Back and Inside.

Frog's marketing chief Tim Leberecht says..."When you start with the idea of making a thing, you're artificially limiting what you can deliver. The reason that many of these exemplar's forward-thinking product design succeed is explicitly because they don't design products. Products are realized only as necessary artifacts to address customer needs. What Flickr, Kodak, Apple, and Target all realize is that the experience is the product we deliver, and the only thing that our customers care about."

Read the entire article here.

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2 Comments:

Blogger Liz Ness said...

Ah, this takes me back to my HP days. The difficulty is translating something so right-brained (e.g., experience, feelings, etc.) into something left (so that it can be built) and then hope that what is built creates a great impact on the left-brain of the users. So much can be lost in the translations.

12:03 PM  
Blogger studiosmith said...

I might tap more of your perspective at some point soon in these regards. I forgot this is your world. Thanks for the reminder and for your valuable and appreciated feedback.

9:07 PM  

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