A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).
Another example of great thinking from Frog Design. Additional proof of what it takes to do marketing communication, innovation and branding well.
Labels: "Chief Meaning Officer", Frog Design, slide share
posted by studiosmith @ permalink
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I'm a big Frog Design fan. I read about anything these thought leaders have to say. I don't always agree, but in this case I couldn't agree more. So how do you apply this idea to a culture entrenched in products? You know, products with three sides...Front, Back and Inside.
Frog's marketing chief Tim Leberecht says..."When you start with the idea of making a thing, you're artificially limiting what you can deliver. The reason that many of these exemplar's forward-thinking product design succeed is explicitly because they don't design products. Products are realized only as necessary artifacts to address customer needs. What Flickr, Kodak, Apple, and Target all realize is that the experience is the product we deliver, and the only thing that our customers care about."
Read the entire article here.
Labels: Apple, conversations, experience design, Flickr, Frog Design, Frogblog, Kodak, Product Design, Target, thought leader, Tim Leberecht
posted by studiosmith @ permalink
2 comments
A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).
Senior Art Director publishing; Follower of Christ; Boxing fan (and one time promoter); Collector of mid-century modern furniture, decorative arts and housewares.
