Acuity Behind the Scenes: via Continuum Milan
Since having posted on Design Continuum and the Acuity Chair by Allsteel previously, I had the distinct privilege to speak one-on-one with Continuum's co-founding partner and director of their Milan office Bruce Fifield for about 10-15 minutes on Tuesday at NEOCON 2008. He shared his philosophy behind the design of the Acuity chair, a great deal about the process, and some behind the scenes information regarding the wonderful relationship he enjoys with Allsteel. I had hoped to meet Continuum's senior designer Federico "Chicco" Ferretti but he was walking the show when my colleague Dean and I stopped by the Allsteel booth, so unfortunately we were not able to meet as planned.
Suffice it to say it was the highlight of the show for me.
It was really cool to experience Bruce's passion for the craft and emotional side of design; to hear about the product and the process in detail; and to learn how he and Allsteel worked side by side and with a great deal of mutual trust and respect. I believe it was one of the more bold product introductions of NEOCON 2008, and in my modest opinion suspect the work will pay off big. I really don't see the Acuity chair as simply another product launch for Allsteel. I see it as a great leap forward in terms of their reputation for quality, innovation, leadership and design thinking in general. As I said in a previous post, and having lived in Lansing Michigan, one of the automaker hot spots of the past, I so wish the Big Three automakers would think and operate like the furniture industry does. It would be such a best foot forward toward helping turn our current financial situation around.
I so appreciate this opportunity to have met Bruce. My career is all about trying to be the best thinker, strategist and communication designer possible, and having exposure to projects such as Acuity and having the chance to speak directly with Bruce and to be able to correspond previously with Continuum's senior designer and project lead Chicco Ferretti are so helpful in my desire to continue to grow and learn, and add value to each and every effort I am involved.
NEOCON was everything I hoped for. It was a shot in the arm creatively, and it reminded me that I need to get out more often.
Since my return, I found Allsteel launched a full Aquity site, and Continuum Milan posted a new Acuity video that Chicco co-directed. UPDATE: And I just found a really comprehensive write up at Interiors & Sources Mag here. Check out the new Continuum video here: