// BarryBlog //

A creative dumping ground for issues that interest me personally and professionally, with the thought they may interest you too. Issues such as the business of design, the design of business, the design of objects, design strategy, creative direction, innovation, creativity, thought leadership, observations, as well as recommendations, mid-century modern decorative arts and architecture, and the state of my thinking (and currently the state of my heart).

Wednesday, October 07, 2009

They Say Symtio. I Say COOLIO.

REPOST: Occasionally I repost something from BarryBlog which in the interest of context, seems relevant again. I posted about Symtio on November 25th, 2008. Since the model of publishing, marketing, and blogging are obviously morphing, I wonder now if anyone has seen this in captivity, and even better yet, used it?

This seemed so forward thinking at the time. It made me want to send a representative kiss (I believe I called it a Hat-tip at the time) to Zondervan for breaking through the familiar and innovating with such gusto.


Have you seen it? Used it? Know the behind the scene story and are willing to share it? Is Zondervan (and their loyal customer) reaping the benefits? Was this forward thinking innovation important to their culture regardless of the immediate sales numbers?


I wonder.




Hat tip to Zondervan. Complication and bureaucracy hidden below the surface. Content delivered wherever, whenever...which is all about the end user. Bravo.

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3 Comments:

Blogger lizness said...

That is cool...now, I want a player (heh-heh! I know, I know, I'm way behind the times, here).

PS: Glad you're back -- Happy Thanksgiving to you and your wife!

6:04 PM  
Blogger studiosmith said...

Thanks Liz. Maybe you'll get a player for Christmas.

12:46 PM  
Blogger R.Ballermann said...

Is this about having books "hands-free" or reducing our environmental footprint? I don't see why one would need to drive to the store in order to browse a bunch of cards resembling books so that they can just drive home to download them. How do you know that you even want the book if you can't flip it open and read a page or two? Why not just sit in the comfort of your own home, save some gas, read the reviews and proceed from there?

I dunno. Seems gimmicky, for the people who still like to go out shopping in the physical but don't like the idea of wasting paper yet are incapable of considering the issue of wasting fuel (which is a much more valuable resource). Also, why would you mail the card as a gift? If this is about embracing the benefits of the digital age then snail mail seems like a ridiculous waste of time and resources, all of which we are trying to reduce our consumption of.

11:53 PM  

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